About Us
Our Story
Born from late-night thoughts, Dawn of Dystopia was created to show that clothing should be more than just wearable. It should reflect the times we live in and the way we move through the world.
What if fashion could speak the truth? Born in Melbourne, Australia and influenced by global fashion, the brand is grounded in real-life experiences, echoing a message that we see it society, slipping into the Dawn of Dystopia.
We wanted to design pieces that feel effortless, oversized, easy to style, but most importantly, reflect on what’s to come in the future. Streetwear redefined.
The Name
Dawn of Dystopia - It’s the moment we start to see through the noise and recognise what’s real. The brand is a quiet response to a loud world. A world waking up…
Fashion is how we connect with ourselves, with each other, and with what matters.
What Makes Us Different
- Oversized, genderless pieces for maximum comfort and individuality
- 300gsm premium cotton/poly blend – heavy enough to feel, soft enough to live in
- Custom embroidery + screen printing — every detail chosen with intention
- Limited drops — not mass-produced, made for those who move differently
- A message that hits deeper than trends.
The Pieces
Our first drop includes heavyweight hoodies and sweatpants made with a 300gsm cotton/poly blend, finished with custom embroidery and screen prints. They’re made to fit oversized, styled down or layered up.
Each piece is produced in limited runs.